Our magazine
Open a new chapter!
From the importance of the family ties that bind us, to the traditional craftsmanship of our employees in the manufactories in Nepal, to our commitment to the environment and the community - our magazine showcases the beauty of the current collections and celebrates the timeless qualities of craftsmanship and humanity.
Hope of a new dawn - there are moments that remind us how powerful hope and beauty are. The moment of dawn, that magical moment when the first light breaks through the darkness, is one such moment. A symbol of new beginnings, confidence and the silent forces that unite us all. Every day anew, we can be inspired by this moment. A great comfort and anchor in daily change, donated by nature, whose basic principle is transformation.
This magazine can also be used as a coffee table book, or you can embellish your home with the enclosed poster, which also functions as a book cover.
Eco/human/animal friendly
As a family business, friendly hunting has the opportunity to design and adapt all processes ourselves. Since we follow the idea of mindfulness, we work exclusively with suppliers who are committed to treating people, animals and natural resources with equal mindfulness.
Sustainable action is most likely to result from raw materials that grow back. Since we value cashmere as an absolute luxury product, we only use the undercoat of the cashmere goat, which is carefully combed out during the natural coat change cycles in spring and autumn. This creates a product in harmony with the natural conditions.
In our manufactories pigments that have dissolved in the process of dyeing and printing are collected by a filtration system, the filtered water can thus be returned to the cycle again and again in a resource-saving way.
In the logistics of our high-quality product, we cannot yet completely dispense with plastic. In the packaging and in the stores, we consistently rely on paper and cardboard or canvas bags. We produce our lookbooks with natural paper.
We believe in a beautiful existence for all
Due to the trustful cooperation with the manufacturers from the beginning and countless trips to the production sites, Nepal has become our second home. In order to contribute to the positive development of society, especially for the youth, we founded the association Namasté e.V. in 2008 and run our orphanage "Amazing Namasté" in Kathmandu on a voluntary basis. All children we take in receive a promise from us that we will take care of them until they are able to do so on their own. Therefore, our orphans are in our safe care - at least until they are adults. Until then, with education, security and love, we create the best conditions for a life with a future.